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Introduction
FEAR TO FLOW
for individuals
for companies
CO-CREATED BUSINESS
DEVELOPMENT that enable you to
OWN YOUR EXPRESSIONS

I HELP FOUNDERS
GAIN INSIGHTS THAT WILL SHARPEN THEIR VISION
AND EMPOWER THEM
TO THINK AND ACT IN
NEW WAYS
“Everyone is a Creative Director today.
What they really need is someone who truly listens and enables them to see their core qualities so they can express themselves purposefully in ways that cultivates desire for who they actually are.“
Jenny, Founder
Thought and Action
FOUNDERS WORDS
I curate workshops
for companies and founders
to help them own
and express a strong point
of view and an authentic
brand personality

My personal background is in brand building, business development, and creative direction. Today I take a humble approach where I foremost LISTEN, and help you GROW and ARTICULATE your VISION so you can OWN how you choose to show up in the future.
So unlike a creative agency, I will not outrightly tell you what to do, I will present you with REFERENCES, and TRIGGERS to INSPIRE and CHALLENGE you while sharing examples of ways of thinking and doing different. I ignore trends and data, it is an approach that enables true innovation and creativity. I do understand how objectives play in; and we can tackle such as well, yet not by allowing e.g. past performance dictate your future...
I believe in heartfelt STRATEGY and the articulation of a UNIQUE BRAND PERSONALITY and an OFFERING, that is curated as an extension of who you are, because how you actually curate your services or products may speak louder than any fancy campaign... It’s about CREATIVELY owning who you are at every level.
I work with passion-driven founders who strive for EXCELLENCE and who invite me to THINK and ACT in collaboration with them HOLISTICALLY.
Does this sound like you?

Words by Jenny, Founder
Thought and Action
Example Client
Spoken Challenge

“We have this idea but feel a bit stuck...We want a thinking partner who can challenge us towards the clarity and confidence that we need to launch this in the right time, place and way with conviction.“
A series of workshops that help them understand who they are,
why this project is important to them, and how they
might create a unique product, service and/or “world“ that is
relevant and desirable and which touches the hearts and
minds of human beings.
Proposal
3 x Workshops
FOCUS
WIDER
WORLD
FOCUS
INNER
WORLD
FOCUS
NEW
WORLD
Let’s lift our vision, think big and open up for anything to happen while we explore references, provocations, and future potential...
Let’s dare to do different. Who are you, and who will you become? What is important to you and what do you have to offer the world?
Let’s work together and map out a purposeful direction. How will you express your brand personality in ways that defines you?
Deliverable
A strategic presentation with key insights
You will receive a designed document with key insights and direction. This document could e.g. act as a brand guide when in the future onboarding people or briefing in external talent.
As your thinking partner I will bring experience from shaping the future of some of the World‘s most desirable brands, magazines and business while working with, or for clients and employers such as Acne Studios, Adidas, COS, COS Magazine, Edition Perfums Frédéric Malle, Fantastic Man, the Gagosian Gallery, the Gentlewoman, Graphic Thought Facility, Mansur Gavriel, The Nue Co., Max & Co, McQueens Flowers, True & Co, Sunspel, Vitra and *Wallpaper.
My main concern is your brand personality and story, not necessarily what your world may look like visually. I can help you in defining that too, but I am most happy to leave this to you.
Jenny, Founder
Thought and Action
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