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Introduction
for individuals
for companies
ancient wisdom
FOR START-UPS
WE HELP FOUNDERS
GAIN INSIGHTS THAT WILL SHARPEN THEIR VISION
AND EMPOWER THEM
TO THINK AND ACT IN
NEW WAYS
CO-CREATED BUSINESS DEVELOPMENT AIMED AT ENABLING YOU AS FOUNDERS TO TRULY OWN YOUR FUTURE EXPRESSIONS
“Everyone is a Creative Director today.
We help clients gain the clarity and direction that they need to express themselves purposefully and in ways that cultivate
a desire to join their world.“
Jenny, Founder & Director
Thought and Action
FOUNDERS WORDS
We curate bespoke workshop series for company
founders to help them own
and express a strong point
of view
“As your thinking partner I will bring experience from shaping the future of some of the World‘s most desirable brands, magazines and business while working with, or for clients and employers such as Acne Studios, Adidas, COS, COS Magazine, Edition Perfums Frédéric Malle, Fantastic Man, the Gagosian Gallery, the Gentlewoman, Graphic Thought Facility, Mansur Gavriel, The Nue Co., Max & Co, McQueens Flowers, True & Co, Sunspel, Vitra and *Wallpaper.“
Jenny, Founder & Director
Thought and Action
Jenny‘s personal background as the founder of Thought & Action is in brand building, business development, and creative direction – this is NOT directly what we do. Why? Because everyone is a Creative Director today...
We take a more humble approach; we LISTEN, and help you GROW into your role so you can OWN a strong point of view. Our workshops are EDUCATIONAL and will help you step up and LEAD your business and people into the future.
So unlike a creative agency, we will not outrightly tell you what to do, we‘ll present you with REFERENCES, and TRIGGERS to INSPIRE, PROVOKE and CHALLENGE you while sharing examples of ways of thinking and doing different.
We believe in heartfelt STRATEGY and the articulation of a UNIQUE “BRAND PERSONALITY“ and offering, expressed in DISTINCT ways directed from your core; we ignore trends.
We enjoy working with passion-driven founders who appreciate EXCELLENCE and who holds an AMBITION to dream up, and build out an entire world.
Does this sound like you?
Words by Jenny, Founder & Director
Thought and Action
Example Client
IMMERSION CALL
“We have this idea but feel a bit stuck... We want a thinking partner who
can challenge us towards the clarity and confidence that we need to launch
this in the right time, place and way
with conviction.“
A workshop series that help them understand who they are,
why this project is important to them, and how they
might create a unique product, service and/or “world“ that is
relevant and desirable and which touches the hearts and
minds of human beings.
PROPOSAL
WORKSHOP
YOUR
WIDER WORLD
Let’s lift our vision, think big and open up for anything to happen while we explore references, provocations and future potential...
WORKSHOP
YOUR
INNER WORLD
Let’s dare to do different. Who are you and who will you become, what do you have to offer the world and how do you wish to make them feel?
WORKSHOP
HOW YOU
SHOW UP
Let’s work together and map out a direction for purposeful thoughts, words and actions. How will you express your brand personality in ways that defines you?
ZOOMING OUT
Inspiration and wider world
Role models and innovators
Relevance and unique selling points
Meaning and movements
Brand life cycles and evolution areas
Messaging and point of views
Positioning and relations
ZOOMING IN
Brand Identity vs Brand Image
Product strategy
Brand DNA, Story and Values
Personality Expressions
Actions and Behaviours
Vision and Mission
Expansion evolution areas
PLAN AND EXPRESS
The job to get done
Simplicity and the use of energy
Awareness and education
Myth and storytelling
Consistency and content types
Visual themes and codes
Contexts and connection
DELIVERABLE
DESIGNED PRESENTATION
KEY INSIGHTS
Client to receive a designed document with key insights and direction.
This document could e.g. act as a brand guide when in the future onboarding
people or briefing in external talent.
**Workshops are typically 2–3 hours**
Price, themes and packages depends on client needs.
“Yogic principles have taught me
about non-attachment. My main concern is your idea of success and how our
work will make you feel as a client,
not necessarily what your world may
look like visually. “
Jenny, Founder & Director
Thought and Action
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